Hashtag Tuesday: #creatinghashtags

08
Feb
2011

We spent the first two weeks of our new Hashtag Tuesday feature giving you the origin and story of two great Twitter #’s…..thanks to my friend Joe Anthony. This week, it’s my turn and I wanted to talk about how cycling hashtags get started more than focusing on one specific tag.

Hashtags are synonymous with Twitter and in my opinion they are another one of the funky things that makes being a “Tweep” so very cool.  But in case you really don’t know what the whole Hashtag thing is all about…here’s a quick lesson.

Twitter Hashtags 101

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtags: helping you find interesting Tweets

  • People use the hashtag symbol (#) before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.
  • Clicking on a hashtagged word in any message shows you all other Tweets in that category.
  • Hashtags can occur anywhere in the Tweet.
  • Hashtagged words that become very popular are often Trending Topics.

Example: Below, @marijolamarche added the hashtag before the words “Cycling”, “Paradise” and “PR” in her message referring to some tag words associated with a tweet about her Puerto Rico trip. The words are now a link to search results for all Tweets containing those words in the message.

Creating a Cycling Hashtag

Okay, so you’re on twitter and you want to create a cycling hashtag that will take off and get people tweeting about it.  Creating it is easy….but getting people to buy into it is another story.  @bikerly, @egggman, and I took #bikeschool and have had great success with it in Twitterville (but we’ll talk more about #bikeschool in an upcoming Hashtag Tuesday feature).  But I’ve seen a whole bunch of Cycling #’s that didn’t make it past one tweet.

Here’s some tips on how to make your Hashtag stick:

Length: Create a fairly short hashtag that is quite easily recognizable and definable.  I’ve seen things like #howwasyourridetoday and #izacyclist and kind of see why they didn’t take off.  An abbreviation or acronym can work as long as it’s a common topic….#NAHBS may not look like it would catch on, but because it the common acronym for the North American Handmade Bicycle Show, it works.

Excitement: Create a hashtag that gets people excited or is something they are passionate about.  We all love and are excited about riding so it’s no surprise that area specific cycling tags are very popular (#bikeLA, #bikeTO, and #bikeUK)

Relevance: It seems like hashtags work very well when they relate to what is being mentioned in a tweet.  #cycling, #bicycle, #whyweride, and other relevant cycling hashtags continue to get used due to their relevance to what is being tweeted out.

Create It

With all of this said, there are a couple cycling hashtags that I’d like to see created.  If you didn’t guess, one is #LovingtheBike which is a tag to be used in tweets that pertain to people showing love for cycling.  Not only does it keep our brand strong on Twitter, but also provides a pretty Exciting, Relevant, and appropriate Length tag….if we do say so ourselves.

Another tag I’d like to see take off comes from my friend @RaceG206.  She tweeted once about Cycling being like a church….and a perfect hashtag to be created from that would be #CyclingChurch.  Let’ make it happen.

What kind of Cycling Hashtag would you like to see created?  Let’s hear about it and we’ll help you get it out there and trending.

Enjoy Your Ride

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8 Responses to “ Hashtag Tuesday: #creatinghashtags ”

  1. Jym Dyer on April 19, 2011 at 7:36 pm

    =v= I’ve noticed a new set, community edited here:

    http://tinyurl.com/bikehashtags

    Certainly #bikeNYC has been getting a lot of use; other cities, a little bit as well.

    • Darryl on April 19, 2011 at 8:27 pm

      Hi Jym, yes that directory was actually put together by our contributor, Joe Anthony from Bike Commute News. There are a lot of location specific tags and it’s great to see them being used. Thanks for checking out the post.

      Darryl

  2. Bamboo Cyclist on February 9, 2011 at 5:44 am

    I would have to say that #bikeschool is my favorite and most interactive #. It’s where I can meet with friends and have fun every Thursday night. It’s really the only # I’ve taken an interest in. I’m not sure about creating any on my own, I’m not sure if I want to trend or would rather help others to trend. Let’s # tomorrow Darryl.

  3. Bznbybike on February 8, 2011 at 10:45 pm

    please also keep in mind the location specific hashtags from Bike Commute News (#bikeBZN) and we here in Bozeman have been using #ridethroughwinter to chronicle our fun this winter.

    • Darryl on February 9, 2011 at 5:06 am

      Yes, Joe and Bike Commute News will be providing posts on a lot of these in the weeks to come. I hadn’t heard for #ridethroughwinter…did you create it? We could do a feature on that one.

    • Bamboo Cyclist on February 9, 2011 at 5:45 am

      Biking through Bozeman through the winter is awesome. I spent a brief moment there but spent more time in Missoula. Great riding in Montana and the community is strong. I had no idea.

  4. PedalmanTO on February 8, 2011 at 3:31 pm

    #KTRSD Keep the Rubber Side Down – enough said.

    • Darryl on February 8, 2011 at 6:47 pm

      I know I’ve already seen #KTRSD being used….let’s be sure to keep it going, my friend.

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