The Power of a Name
Have you ever thought about just how much power a certain name can have? Along with that, does a powerful name provide a more powerful product?
Okay, so a couple weeks ago a guy named Ky-mani Marley performed on Grenada’s sister island of Carriacou. The name likely does not ring any bells for you….I know it didn’t for me or any of my friends around here. But that famous last name was enough to get people interested.
Ky-mani is one of the many son’s of Bob Marley. Damian Marley….Ziggy Marely…..yeah, I definitely know about those sons. But Ky-mani? Never heard of him.
The power of a name was enough to get a huge buzz going prior to the concert, and it also helped draw in a nice crowd for the event. I wonder how many people would have gone if it was Ky-mani Jones performing?
The same thing is true in the bicycle industry. There are a lot of us out there who feel that a brand like Trek or Specialized is far superior to any other bike company. Why? Because Pro cyclists ride them, they do great marketing, and most of all….because you’ve heard of them.
But ask a bicycle specialist who makes the best bikes, and I’ll guarantee you that it’s not one of the top 5 most publicized bike companies.
So what does all this have to do with our Make it Happen Monday theme? Well, I’m hoping it helps motivate you to build an incredible name for yourself……not necessarily the way Ky-mani, Trek, or Specialized did.
Create a powerful name by doing great things. Make a change in the world for the better. Do something different, and incredible. Leave a legacy.
All with the Power of Your Name.