I don’t hide the fact that I’m a Rasta Man wanna-be, so when I can combine cycling with my love for that culture….it’s a total Win-Win.  A few weeks ago I came across a company called Knights of Mo’ Bay that sells jerseys, shorts, and bibs with a sweet IRIE Caribbean theme so I just had to hit them up.

The company is owned by Royston Taylor who’s originally from Jamaica but now lives in California.  The themes of his cycling clothing reflect his life and have a focus on Caribbean Reggae and culture.  His designs are manufactured by Primal Wear, a Denver based company that makes cycling apparel.

Even if you’re not a Caribbean lover like I am, I think you’ll like the simple design of the Irie line of jerseys and the island flavor of the other designs they have to offer.  If you didn’t already know, Irie is a Caribbean term used to describe when you are at total peace with your current state of being.  It’s the way you feel when you have no worries.  A perfect fit for the state you’re in while out cycling, right?  Another thing to point out is the use of Reds, Golds, and Greens in the designs…..the colors of the Rasta culture.

Anyway, I immediately contacted Royston when I saw his designs and told him I needed to have one.  He kindly sent one over for me to check out and now we’re offering one to you as well.  These are quality 3/4 zip jerseys that fit nice and look cool.  See below for your chance to win one, or head over to www.knightsofmobay.com to do some shopping.

Win a Knights of Mo’ Bay Jersey

The contest is now closed.  Congratulations to @sthig who wins a sweet Knights of Mo’Bay jersey.  Now he can be a Rasta Man wannabe like me.

Enter to win a Knights of Mo’ Bay jersey by leaving a comment below with how cycling makes you feel IRIE and why you’d like to have one of these to add to your collection.

Contest closes Noon Monday, May 28th.

I’m super stoked to announce the launch of our new Loving the Bike jersey, Kit, and kids jersey.  This is the second generation of the Loving the Bike Kit and with it comes a hot new design and bibs instead of shorts….and of course, it will make you ride faster, just like the 2011 version did.

Click Here to ORDER: Yes, we have mens, womens, and kids varieties available.  Get some for the whole Family.

I’m going to keep this short and let  the graphics do the talking.  A big thank you goes out to Stevie Dexter who created this masterpiece and I’d also like to send out a thank you shout to our sponsors: Training Peaks, Far End Gear, and Attune Foods.  Oh, and of course a huge thanks to Groucho Sports for making these and looking after the distribution.  We wanted to limit the amount of sponsorship on the kits so we kept it to three…..and I’m so happy to have each of these companies on board.

Order Now and SAVE:

Order by May 11th and get 15% off.  For this first week, enter the code ”EARLYBIRDLTB” when ordering and the discount will be applied to your order.  After May 11th they’ll go back to regular price.  Even our regular prices are wicked good, but if you can save some cash….go for it.

Delivery: The jerseys and kits will get to you around the week of June 11th.  This is due to it being a pre-sale.  Sales made after pre-sale will arrive much faster.

Sizing: The Groucho Sizing Chart can be found here: http://grouchosports.com/faqs (kids sizing chart found on product description).

http://gear.grouchosports.com/category/collaborations

Some Words From Our Designer:

“The idea for the new Team LovingTheBike kit came from the idea of us all being part of our large online community.  It was important not to turn the jersey and bib shorts into a billboard poster and the sponsors that have been chosen reflect the healthy living and hard working ethos of LovingTheBike.com, and look forward to continuing a great relationship with them in the future.  The basis of the colour scheme came from the website design and if you look closely you may see some likenesses to the 2012 Omega Pharma Quick Step kit, which personally I think is the nicest in the Pro peloton this year.  We think this new kit has something for everyone and should look just as great wearing it out with your friends as it will do during a race.  We’d love to see pictures of this new kit in action all across the world.  Team LovingTheBike has arrived!”

- Stevie

Blowing Out Old Stock:

We have some 2011 jerseys and kits in stock and are blowing them out at 30% off.  We have various sizes of mens and womens jerseys and shorts, so here’s your chance to get a great kit at a fantastic price.  Prices are already marked down on the shopping page.

Of course we also have the ever popular Loving the Bike T-shirt.  We aren’t blowing these out, but I hope you’ll come be part of the Loving the Bike Army and get one for yourself.

http://gear.grouchosports.com/category/collaborations

This is just a quick note to let y’all know that today is the final day to get your Loving the Bike Jersey/Kit pre-orders in.  Pre-order deadline is tonight at Midnight EST. I really love how these turned out and have Bob Avery and Groucho Sports to thank for creating such beautiful cycling clothing.

The jerseys and kits are available in mens and womens and can be mixed matched on sizes.  Order now and you’ll have yours by the first week of June.  Head on over to The Loving the Bike Page at Groucho Sports and put in your order.

Getting yourself a Loving the Bike Jersey, shorts, or Kit not only makes you one hot looking cyclist….it also makes you a part of the Loving the Bike Army. That’s right, be a part of a cycling movement that is centered around having bikes as a part of our everyday lifestyle. Doesn’t everything revolve around the bike? Loving the Bike believes that every cyclist is a champion whether you’re a beginning rider or a seasoned pro. We also believe in all types of cycling…..anyone on two wheels, is pretty darn cool to us. It’s been said that riding a bike makes you more attractive to the opposite sex. Just imagine what will happen when you put one of these on.

I’d really LOVE to see y’all in one of these……Consider getting one for yourself or give one to that special Dad in your life for Father’s Day.

The Loving the Bike Kits are Here

PRE-ORDER your Jersey, Shorts, or Kit at: http://gear.grouchosports.com/category/collaborations.

Whether you use your bike once a week to take a trip to do the shopping or pedal through the snow, ice and wind every single day to work like a winter biking loony there are 3 vital components to any two-wheeled journey of joy.

Firstly there is you, the squidgy-human bit that does all the work. It’s a well known fact that 98.7% of squidgy-human bits over the age of 5 can ride a bike without training wheels, and the other 1.3% ride tricycles! Great, step 1 sorted.

The second step is the bike. We may not all be as hard as nails like Jens Voigt (or have as many awesome catchphrases!) but we can take a leaf out of his book when it comes to getting that ride done. Don’t worry about how little your carbon fiber bike weighs or that you have stolen a child’s bike after your Directeur Sportif left you behind after a crash, be happy you have a two-wheeled dream machine and make the best of a bad situation. I’ve ridden some real old bangers in my time and only a Titanic amount of rust is really and truly going to put it out of action if you’re determined to ride. Step 2, not a problem.

Finally, and personally I think the most important component in your journey of joy, is clothing. Whether you rock some denim ‘never-nude’ style cut-offs and a mustache in a way only Rapha models can pull off, or you talc up and climb into that TT skin suit, you know that clothing on the bike has to look good AND feel good. That is why we are sooooper excited to announce that from today, the Loving The Bike and Groucho Sports collaborative steps up and gives you a ruddy sexy slap across the mind grapes with the launch of the Collaborative Collection.  These kits were designed by the ever talented Bob Avery, and beautifully manufactured by the Groucho team.

When worlds collide…

We won’t steal too much of Groucho’s thunder but wanted to give you a sneak preview of our kit that will be released for pre-order TODAY!!! The products that Groucho Sports produce are top notch which is what makes this collaboration even better. This is a product made for cyclists, by cyclists and the Groucho ethos couldn’t be better explained than by the team themselves:

At Groucho, we’re enthusiasts – hardcore and killin’ it every time we’re out. While we all aspire to win, we know the journey is more than just finishing first. It’s also about setting new goals, finding community, enjoying camaraderie, fulfilling that untapped passion, and breaking away from the daily grind to find that exhilarating something that pushes our limits in a way that nothing else can.

We’re here to fill the crack, patch the hole, and build the bridge for those athletes who are seeking a product that matches not only their budget, but their values and perspective as well. We, like you, work hard and play hard, but have attitude about where our money goes. Mainly because we’ve got a few other things we want to do with our lives…like travel around the world, support the causes we care about, buy a house, start a business, pay for our kids school, save for retirement…you get the idea. Our line is designed for the athlete with balanced priorities. Looking good while rolling & running down the road? That matters. Feeling good about how you’re spending your hard-earned cash? Even better.

So head over to Groucho Sports today ready for their announcement and follow them on Twitter (@GrouchoSports) to get all the latest news and info on the Loving The Bike clothing line. This is the first in a line of fantastic new products which you won’t want to miss out on!

See you all at #bikeschool on Thursday 9pm EST…

Keep Loving The Bike

Stevie

(87% of facts are not true)