Three days ago, the world sat down in front of their TV screens to start watching the 2010 FIFA World Cup taking place in South Africa.  The 19th edition of the biggest soccer (or football as it’s known around most of the planet) tournament in the world started on June 11 and will run for 30 days with its conclusion on July 11.

With an estimated 4% of the total world population playing the sport (and growing), there is no denying that the World Cup is one of the most universally watched sporting events around today.

So as the teams battle it out, and as the famously wild soccer fans go crazy at each and every game played in South Africa, I’ll be going wild on my bike.  As the millions of people around the world, sit in front of their television and cheer on their team…I’ll be sitting on the saddle of my bike.  And as the beautiful sounds of the song “Waving Flag” by my man K’Naan (the official 2010 World Cup anthem) drift across the soccer world, I’ll be listening to that awesome song on my ipod as I tear up the road.

No disrespect to FIFA or all the World Cup fans out there…..but I’ll be choosing cycling over the World Cup for each and every one of the 30 days that it takes place.  Are you with me?

I’ve been challenging the people of Twitter with this by having them tag their Tweets with a #CyclingWorldCup if their day included more cycling than World Cup.

You see, if you’re a FIFA fan, you really can do both….but if you’re leaning more towards cycling then you are definitely worthy of the #CyclingWorldCup status.

Hot on the heals of our new Crank Listed World Cycling Blog Directory, I’d like to see all my cycling blog friends come together and make Cycling World Cup a worldwide event.  Let’s do it. Let’s show the soccer world that cycling can be just as big (or bigger).  Let us hear your comments about why cycling is where it’s at.  To all you Twitter people, let’s see you strongly rocking the #CyclingWorldCup.