Recently my friends over at Viva la Bicicleta asked some of their customers why they ride a bike and what it means to them.  They put it together in this spectacular little video and I wanted to share it with all of you.

See what these four people had to say and then share with us your reasons for riding.  Although we all love the bike, our reasons and motivations are unique and personal to each and every one of us.  I’m looking forward to hearing what you have to say.