Wiggle: UK’s #1 Online Cycle Shop Takes on the World


Whether you’re into online shopping or not, odds are you’ve heard of this explosive company out of the UK called…Wiggle.  In the past 10 years they have officially become the United Kingdom’s top online cycling shop and are on their way to being the number 1 online cycling retailer in the World.

The crew over at Wiggle are self-proclaimed ‘bike nuts’ and from the contact I’ve had with them, I can honestly say that they have great style and awesome customer service.  I actually first heard about Wiggle in a post by my man Wade over at Cycling Tips when he interviewed their CEO.  Wade is generally on top of all things cycling so I knew that this was a company to look out for.

So when I received an e-mail from one of their marketing guys about doing a review on some of their products, I jumped right on it.  Wiggle sells everything from bikes and accessories to clothing and components…and everything in between.  Unfortunately they didn’t send me over a new bike to review, but what they did send over was still very impressive and appreciated.

Although these reviews are on the products sent, what really should be reviewed in this post is the use of Wiggle for online shopping.  In my opinion they are doing things right and I would definitely recommend them if you’re buying online.

Oh, and be sure to scroll to the bottom of this post to find out about your chance to get a free pair of dhb R2.C cycling shoes.  This one is going to have a limited audience for entry, and I explain more down below.

 dhb Chevron Air jersey

About a year ago I had a pretty dismal collection of jerseys, but have since then collected a bunch and shared my opinion of them along the way.  The dhb Chevron Air jersey doesn’t have any fancy graphics or things like that, but delivers a comfortable fit and plenty of breathing features for those hot weather rides.

The Chevron Air design parameters were simple – visual impact and ultimate performance. Fabric selections were key to achieving the finished result. A combination of moisture management, temperature control and an unparalleled feeling of speed.

What I Like Best: When I first put the jersey on, I reached back to put a few things in my pockets and originally thought it was missing a middle one.  That wouldn’t have impressed me.  But after taking a closer look I saw that the middle pocket actually has a flapped pocket and allows you to put in items that might be bigger than the regular stuff that can fit in there….and also have it secured in by the upper extended flap.

dhb Aeron Pro Bib Shorts

Would you believe that I never owned a regular pair of bibs until these were sent to me?  I have a pair of knicker length bibs, but only wear those on the chilly winter rides so they haven’t been used all that much.  I know there are a lot of riders who swear by bibs and won’t wear anything but…..and now I kind of see why.

I really have no issues with regular bike shorts, but the more I wear these dhb Aeron bib the more I love them.  I sure hope I don’t get too spoiled because most of my shorts are still of the non-bib variety and will need to keep wearing them each week.

The main body fabric is ‘Field Sensor’ which not only offers the highest compression in the dhb range but also manages perspiration to keep the rider as dry as possible when working hard.

What I Like Best: Other than the fact that these bibs are extremely comfortable, I really like the way the lower part fits above the knee.  They define it as a “wide leg elastic with silicone particle gripper” and it really does snug up very nicely.

dhb Socks

The socks that were sent to me were another first.  Up until getting these ones, I’ve always worn low cut cycling socks and brought up the discussion on low vs high cut socks in this recent “Let’s Talk” post.

The dhb socks fit nice and are comfortable and all….but I am more of a low cut kind of guy.  The funny thing is that at 8cm, these are their low cut variety and actually have a 14cm for the high rise fanatics out there.

A number of technical features make these high quality socks a very sound purchase. COOLMAX yarn manages moisture, transferring it to the outside so it can be evaporated. A soft lycra welt top cuff is smooth and comfortable against your ankle.

What I Like Best: Putting aside my preference for low cut socks, these ones from dhb are definitely lightweight and comfy….especially on these hot sumer days in Austin.

dhb R2C Shoes

All of the items sent to me by Wiggle were great, but it was the dhb R2C shoes that I was most looking forward to trying out….who doesn’t love a great new pair of cycling shoes?  But there was a mix up in the sizing (they use the UK measurements on these) so the pair I first received were a little to big for me to use.  But like I said, the guys over at Wiggle are awesome and they quickly corrected this by sending me off the right ones.

The pair of cycling shoes I’ve been using prior to these dhb’s arriving have been working great for me, but one can never have too many pairs of cycling shoes.  The dhb R2C shoes fit great, are super lightweight, and look stylish…but were not able to knock out my other pair as being my favorite.

The Carbon Fibre composite (found on the dhb R2C shoe) has a phenomenal inherent stiffness to weight ratio, which means a relatively small amount of material can be used to create the ultimate power transfer platform. The 3K carbon fibre (3K refers to the number of fibres per bundle) is laid up in a 1×1 Plain weave to achieve the tightest 3 dimensional mapping across the design of the sole.

What I Like Best: There wasn’t one thing in particular that stood out to me on the dhb shoe, but if I were to pick what I like best about them it would be their clean look and design.

Do You Wear a Size Men’s 43?

This contest is now closed.  Congratulations to Jeremy N who is the winner of a new pair of dhb cycling shoes.  Thanks to everyone who entered.

As I mentioned earlier, we have a very specific giveaway for anyone who happens to wear a men’s size 43 (UK measurement) or something around a US size 9.  Think of it as our “Cinderella” contest and we’re looking for the person who’ll fit into this awesome shoe.

These dhb R2C shoes are beautiful, perform very well, and we’re giving them away.  So if you take this size or know someone who does, please enter to win by leaving a comment below.  All you have to say is that you’ll fit into the shoe or know someone who will.

We’re making the draw on Monday, July 23rd…Enter Now.

Enjoy Your Ride

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23 Responses to “ Wiggle: UK’s #1 Online Cycle Shop Takes on the World ”

  1. Gregg on October 4, 2014 at 4:45 am

    I know this if off topic but I’m looking into starting my own weblog
    and was wondering what all is required to get set up?

    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.

    Thank you

  2. wigglesucks on November 12, 2012 at 4:19 pm

    How else can I put it? I have tried to order from them twice now and both times they cancelled the order (for no apparent reason) and could not be arsed to inform me. They did, however, go ahead and charge my credit card both times. It has been a few weeks now and I have yet to receive a response telling me they are working on a refund. The customer service is slow at best (expect several day wait time for a response) and the response you get is basically just some lame automated response telling you nothing at all!! I will never try to order from this wretched outfit again!!! Whether they do not have items in stock or they are having IT issues…its not my problem….fix it!!!

  3. Greg on July 22, 2012 at 5:22 pm

    That size works for me and the shoes look great. Really enjoy your blog at cycle360media.
    Gregisenmann @gmail.com.

  4. Bill Bacon on July 21, 2012 at 10:48 pm

    I too wear a 43 cm shoe. Ship’em, please. Bill Bacon, 6512 – 35th Avenue SW, #306, Seattle, WA. 98126 hammondbacon@hotmail.com for questions.

  5. Daniel Shiu on July 21, 2012 at 5:50 pm

    As someone who wears size 43, and has the last name of Shiu (pronounced Shoe), I feel like this is the perfect contest for me!

  6. Goodratz on July 21, 2012 at 3:01 am

    Now they would be perfectly timed to go with my new bike which arrives in a couple of weeks. I was planning on a new pair of shoes to go with but the rent takes priority. In any case wiggle are my go to store as they have the best selection and the best service so those babies have to be killer.

  7. pgbmtb on July 20, 2012 at 6:11 pm

    yes please, they look great and is my size, chur

  8. David Lewis on July 20, 2012 at 5:32 pm

    Count me In. May I be the cinderella? These shoes would fit!

  9. Bob Wassell Jr. on July 20, 2012 at 4:06 pm

    They’ll fit me! I’ll pay for shipping across the pond. I’ve got 3800 miles on my old shoes.

  10. Karan on July 20, 2012 at 3:31 pm

    Yes, they will fit me and with my current shoes falling apart, i am in need of new ones

  11. Brent on July 20, 2012 at 12:02 pm

    I’ve never worn a UK size but from the conversion charts I have seen these should fit me. Thank You.

  12. Jeremy N on July 20, 2012 at 11:26 am

    My riding buddy takes this size so if I win I can give them to him. He could use a new pair.

    • Darryl is Loving the Bike on July 23, 2012 at 1:17 pm

      Congratulations, Jeremy. You’re the winner of the dhb shoes so it looks like your buddy is going to love you big time. Please send your contact information to darryl@lovingthebike.com and we’ll get them out to you.

  13. Ed on July 20, 2012 at 11:02 am

    I have a pair of regular shoes that are a size 43. I purchased them in london a couple years ago so these cycling shoes should fit me just fine.

  14. Melinda on July 20, 2012 at 10:22 am

    I don’t know if it would work or not, but I think my DH wears a size 44. I know he would love them.

  15. Daniel List on July 20, 2012 at 8:22 am

    These would fit me like a glove and would make a big difference as I’ve been inspired to change from casual cycling to joining a local club. I have ordered from Wiggle recently, this years Maglia Rosa and these shoes would look great with it if given the chance.

  16. Andrew Gourlay on July 20, 2012 at 8:14 am

    I am a size 43! I have to wear my dads old road shoes that are falling to pieces, a new pair would be nice!

  17. Simeon Davies on July 20, 2012 at 8:12 am

    Hi, I’m a size 43. Everyone I knew said go to wiggle, check out wiggle so I did. Thanks for the bib short review I’m coming round to buying a pair.

  18. Barrie Phillips on July 20, 2012 at 8:12 am

    The shoe fits – count me in – Cinderella

  19. Ray Niekamp on July 20, 2012 at 7:24 am

    i wear size 43! I first learned of Wiggle when I picked up a copy of Cycling Plus magazine. They advertise heavily in it.

  20. Adrian jones on July 20, 2012 at 7:22 am

    These will fit me perfectly, yes please!!! Allez WIGGO!!!

  21. Ashley Hill on July 20, 2012 at 6:06 am

    I wear that size, actually!

  22. CG inLUX on July 20, 2012 at 5:47 am

    Hey Darryl,

    My husband wears a 43 and would be happy to take the shoes off your hands.

    Thanks for the info on Wiggle. I have been seeing their adverts on Eurosport and have been thinking about checking it out. A good online company is hard to find.

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