Best of Interbike 2012

21
Sep
2012

It’s not easy to single out one exhibitor amongst all the bikey goodness here at Interbike 2012, but I’m about to put it out there and make my selection for what I feel was the best thing found at this year’s expo.

In a world of tradition, precision, and European influences…it is so cool to see Broken Bones bikes throw the cycling world a punch in the stomach with their rockstar attitude and funky design.  So I’m selecting this company as my pick for the Best of Interbike 2012, because they are brining some serious attitude to our beloved passion.

Broken Bones is a brand new bike company and are launching themselves here at Interbike.  I am pretty sure that any of our hardcore traditional roadies who follow us are going to scoff at what they are doing and my opinion of them, but seeing as I’m a very non-traditional guy….I totally dig what they’re doing.  They are bringing something new and fresh to the road cycling world in a way that’s so different from the way other companies are bringing freshness.

They aren’t the best quality bike on the market, but I dig their attitude and appreciate the uniqueness they are bringing with them.  I could go on and tell you more about what goes into these bad boys of the road bike world, but if they catch your attention as much as they did for me…head over to their website for more details:

www.brokenbonesbicycles.com

I talked to Broken Bones’ owner, Josh and in this video he talks about why and how he started Broken Bones bikes:

Oh, and they had a great way of promoting themselves at Interbike as well.  Have a look at the creepy cool face painting they were doing:

Interbike Wrap Up

Thanks Interbike, it’s been a blast.  It’s been so great seeing bike people all over the Las Vegas strip and promoting bikes in a crazy environment like that of sin city.  I’ve really seen it all and am really excited about the future of cycling.  But it was my time with Sean Mellor from Bicycle Radio and the talk we had that summed it all up perfectly.  “At the end of the day, it’s really about getting more people on bikes.”  That’s what the guys from Bicycle Radio care about. That’s what we here at Loving the Bike care about. And that’s the attitude that will keep the world of cycling thriving into the future.

Ride Your Bike.

Enjoy Your Ride

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5 Responses to “ Best of Interbike 2012 ”

  1. LOL on September 25, 2012 at 4:07 am

    Good God. What a trainwreck. Too bad “Bones Brigade” was taken, right Josh? I like how he tries to say it was his daughter that inspired him — nice way to deflect the critics who say he is just a copy cat. No one will touch that, right? Let us also not forget that the product is cheap shit from China.

    The “art” in specific (which is really all this company is about), looks like a frightening mix between insane clown posse, Ed Hardy, and plagiarized powell designs (with the company logo being an obvious Bones Brigade knockoff). What a loser. Oh, and “pro” racer? LOL.

  2. Paul Kirby on September 22, 2012 at 7:19 am

    Very cool. I’ll be keeping an eye on these guys. Great find.

  3. Shawn B on September 21, 2012 at 9:10 pm

    These are definitely going against the grain. It will be interesting to see how they do in the traditional road cycling market.

  4. Dave on September 21, 2012 at 9:06 pm

    Wicked design. Checking out the website right now.

  5. Julie Starling on September 21, 2012 at 9:03 pm

    Their designs looks rad, but I ain’t about to buy anything called “broken bones” anymore than my husband will ever own a KIA car, as it will always mean Killed In Action to him. No daring the bad mojo to come my way, Darryl. ;-D

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