“Why VW” Matters Campaign Features Cycling

06
Dec
2012

Volkswagen of America has launched a new Why VW campaign and social media platform that captures and shares the stories of Volkswagen owners and fans in a whole new way.

Why VW showcases simple, human moments of people of all walks of life sharing their values.  The content is divided in two sections: Values and Stories. The Values section contains information about Volkswagen products along with five short films featuring real Volkswagen owners and their unique stories.

Volkswagen created two-minute films to educate visitors about the company’s core values, including quality, safety, value, environment and performance. The Why VW campaign provides a new creative outlet for our owners and fans to share their individual Volkswagen stories with the world in a more meaningful way.

One of the stories that’s very compelling is that of Training with Andy (first story at the top under “performance”).  Andy is a triathlete and VW GTI owner, who helps train and guide physically challenged athletes. The way he helps a blind woman compete in a Triathlon is quite amazing, and something people may not realize as possible.  It’s a truly inspiring narrative of an athlete who gives back to others in a quite noble way.

Watch all of the VW stories on http://why.vw.com/values and tell us which one are you most drawn to? Yeah, I’m sure it will be the one with Andy.

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3 Responses to “ “Why VW” Matters Campaign Features Cycling ”

  1. reese ramos on December 7, 2012 at 10:31 pm

    Truly inspiring story!

  2. Trail Mayor on December 7, 2012 at 6:31 pm

    Thanks for pointing this out! Instead of going out and buying a VW, this
    video makes me want to give a year-end donation to a close friend of
    mine’s ministry called The Bartimaeus Project. They help place visually impaired orphans from the Philippines to the United States. Thanks for pointing me out to this video!

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