“Why VW” Matters Campaign Features Cycling
Volkswagen of America has launched a new Why VW campaign and social media platform that captures and shares the stories of Volkswagen owners and fans in a whole new way.
Why VW showcases simple, human moments of people of all walks of life sharing their values. The content is divided in two sections: Values and Stories. The Values section contains information about Volkswagen products along with five short films featuring real Volkswagen owners and their unique stories.
Volkswagen created two-minute films to educate visitors about the company’s core values, including quality, safety, value, environment and performance. The Why VW campaign provides a new creative outlet for our owners and fans to share their individual Volkswagen stories with the world in a more meaningful way.
One of the stories that’s very compelling is that of Training with Andy (first story at the top under “performance”). Andy is a triathlete and VW GTI owner, who helps train and guide physically challenged athletes. The way he helps a blind woman compete in a Triathlon is quite amazing, and something people may not realize as possible. It’s a truly inspiring narrative of an athlete who gives back to others in a quite noble way.
Watch all of the VW stories on http://why.vw.com/values and tell us which one are you most drawn to? Yeah, I’m sure it will be the one with Andy.
Truly inspiring story!
Thanks for pointing this out! Instead of going out and buying a VW, this
video makes me want to give a year-end donation to a close friend of
mine’s ministry called The Bartimaeus Project. They help place visually impaired orphans from the Philippines to the United States. Thanks for pointing me out to this video!
Sounds like a great thing to do….thanks Trail.